Term
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Definition
| the path or route along which goods move from producers/manufacturers to ultimateconsumers/ industrial users |
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| the number of intermediaries present in a distribution/marketing channel |
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| the usual paths used in an industry/product category |
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| strategies are developed to create and enhance a certain image for the products |
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| only distribute to a small number of customers based on type of store, geographic location, minimum order, and the image of the store |
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| Intense/Mass Distribution |
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| to sell to as many customers in the market as you can |
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| a person/organization that producers goods/services for sell |
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Definition
| actually consumers/uses of a good/service |
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Definition
| commercial, manufacturing, or trade establishments (including nonprofits, government agencies, and businessess) that use goods and services |
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| a trader who buys from producers and sells to retailers/consumers also known as intermediary |
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Definition
| offer value in the form of info, promotion, negotiation, funding, risk taking, physical posseession, payment options, and title |
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Definition
| sale goods/commodities in small quantities directly to consumers |
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Definition
| the sale of goods/merchandise to retailers, idustrial, comercial, institutional, or other professional business users or to the wholesalers and related subordinated services |
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| one who acts for, or in the place of another by authority from him, one entrusted with the business of another |
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Definition
| in which a producer supplies/serves directly yo an ultimate user/consumer w/o any middleman |
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Definition
| a chain of intermediaries through which a product moves in order to be made available for purchase by a consumer |
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