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| The combination of the four elements of marketing -product,price,place,and promotion |
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| the goods, services, or ideas a business will offer its customers |
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| the amount of money a business asks in exchange for its products. |
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| getting a selected product in the right place at the right time. |
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| letting customers know the product's value and its benefits that meet customers' current needs and refers to the various types of communication that marketers use to inform, persuade, or remind customers about their products |
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| is the plan of action or road map the business uses to accomplish its marketing goals. |
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| are the specific actions that a business uses to carry out its marketing strategies |
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| A customer or potential customer |
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| customers the company desires to reach |
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| is designing products and directing marketing activities to appeal to the whole market, which is everyone. |
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| uses the division of a total market into smaller, more specific groups. |
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| involves dividing a market on the basis of where consumers are located-grouping customers based on where they live. |
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| is the division of a market on the basis of where consumers are located-grouping customers based on where they live. |
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| to divide a market on the basis of consumers' response to a product. |
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| serves as an introduction to the marketing plan and helps the reader to understand the purpose of the marketing plan. It contains a brief overview of the marketing plan and focuses only on the most important points of the plan. |
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Definition
| is an assessment of where the organization currently stands both internally and externally. To develop this assessment, much analysis must be done: an external analysis, a customer analysis, an internal analysis, and a SWOT analysis. The organization's product(s), target markets, distribution channels, competitor,s finances, strengths, weaknesses, opportunities, and threats must all be considered. |
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Definition
| A customer or potential customer. |
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| customers the company desires to reach. |
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| Marketing goals and objectives |
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| define what the business hopes to accomplish. The marketing objectives, which should be measurable and specific, spell out how to meet those goals. |
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| Marketing strategies and programs |
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| provides detailed information about the organization's planned marketing mix (product, price, place, and promotion. |
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| provides details on the expected expenses and profits of the plan's programs. |
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| Performance and implementation |
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| explain their expected results and indicate how the marketing plan's progress will be measured. This portion also describes potential changes and adjustments that can be made to keep the marketing plan on track. |
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Definition
| performance standards against which to measure the marketing plan and company performance. This selection also provides information on what actions should be taken if the marketing goals and objectives are not. |
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Definition
| The appendices include any charts, graphs, or miscellaneous materials related to the marketing. |
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