Term
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Definition
Product, Price, Place, Promotion
Four P's |
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Term
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Definition
Product-Goods
Price-the costs
Place-Being in the right location
Promotion- letting customers know about a products value |
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Term
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Definition
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Term
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Definition
| Plan of action for you to accomplish your desired goals |
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Term
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Definition
| Specific actions used to carry out missions |
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Term
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Definition
| Customer or potential customer |
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Term
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Definition
| The market that you target for your business |
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Term
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Definition
| Designing a product for everyone |
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Term
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Definition
| Utilizes the division of total market into smaller targets |
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Term
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Definition
| Dividing based on social and physical characteristics |
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Term
| Geographical Segmentation |
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Definition
| Divided based on location |
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Term
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Definition
| divide based on response to product |
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Term
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Definition
| Key points of the business plan |
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Term
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Definition
| An assessment of where the business is both internally and externally at that point in time |
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Term
| Marketing Goals and Plans |
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Definition
| Provides detailed info about the business goals |
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Term
| Marketing Strategies and Programs |
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Definition
| Provides detailed info about organizations Four P's |
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Term
| Performance and Implementation |
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Definition
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Term
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Definition
| Provides detailed info about the businesses financials |
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Term
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Definition
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Term
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Definition
| Any miscellaneous Materials related to market plan; ie: Charts, Graphs |
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