Term
|
Definition
|
|
Term
| Communicate-don't decorate |
|
Definition
|
|
Term
| Speak with one visual voice |
|
Definition
|
|
Term
| Use two typeface families maximum!...OK, maybe three |
|
Definition
| Use two fonts max, for a change in meaning |
|
|
Term
|
Definition
| Focus on 1 important thing then lead through rest |
|
|
Term
|
Definition
|
|
Term
| If you can do it with less, then do it |
|
Definition
|
|
Term
| Negative space is magical - Create it, don't just fill it up! |
|
Definition
|
|
Term
| Treat the types as image, as through it's just as important. |
|
Definition
| Use type as an image if possible |
|
|
Term
| Type is only type when it's friendly. |
|
Definition
|
|
Term
| Be universal; remember that it's not about you. |
|
Definition
| Don't design for yourself, do it for the task |
|
|
Term
|
Definition
| Create contrast in density |
|
|
Term
| Distribute light and dark like firecrackers and the rising sun. |
|
Definition
| Make distinction between light and dark noticeable and clear. |
|
|
Term
| Be decisive. Do it on purpose - or don't do it at all. |
|
Definition
| Place visual material with confidence. |
|
|
Term
| Measure with your eyes: design is visual. |
|
Definition
| Make it look the way it should. |
|
|
Term
| Create Images-don't scavenge. |
|
Definition
|
|
Term
| Ignore Fashion. Seriously. |
|
Definition
| Design for the meaning, not current art. |
|
|
Term
| Move it! Static equals dull. |
|
Definition
|
|
Term
| Look to history, but don't repeat it. |
|
Definition
|
|
