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| Collecting information about the environment surrounding your business. A three-step process in which businesses gather information about their surrounding, analyze that information, and determine the future impact of that information. |
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| the process of accessing, processing, maintaining, evaluating, and disseminating knowledge, facts, or data for the purpose of assisting business decision making. |
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| Organizational function and a set of procedures for creating important stuff |
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| collection of original data |
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| Step-by-step instructions |
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| The study of the people in one area |
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| The different types of religions and ethnic groups in a community |
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| activities that deal with goods and services being sold |
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| a conflict between two objects |
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| The people who run the country |
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| Cell phones and the like; the use of scientific discoveries |
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| A competition between two similar brands |
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| Competition for substitutes |
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| A competition between two different brands that satisfy the same need |
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| Competition between all the brands and products |
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| Strengths, Weaknesses, Opportunities, Threats; specific analysis of your own business |
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| Social, Technological, Economic, Ecological, and Political; general awareness of the industry that you work in |
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Definition
| Political, Economic, Social, and Technological; classic situational analysis of your heading |
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Definition
| Analysis in which the headings Ecological, legislative and industry are added |
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