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| Collecting information about hte environment surrounding your business. A three-step process in which businesses gather information about other surroundings, analyze that information, and determine the future impact of that information. |
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| The process of accessing, processing, maintaining, evaluating, and disseminating knowledge, facts, or data for the purpose of assisting business decision making. |
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| An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders. |
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| consists of the collection of original primary data. It can be accomplished through various methods, including questionnaires and telephone interviews in market research, or experiments and direct observations in the physical sciences, amongst others. |
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| The step-by-step process personnel follow in performing a specific task. |
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| involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. |
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| The physical and social characteristics of the population |
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| The community of people living in a particular region and having shared customs, laws, and organizations. |
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| consists of the beliefs, behaviors, objects, and other characteristics common to the members of a particular group or society. Through culture, people and groups define themselves,conform to society's shared values, and contribute to society. |
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| Activities related to the production and distribution of goods and services in a particular geographic region; the correct and effective use of available resources. |
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| brand competition; competition between two similar products; competition for substitute products; and competition among all businesses for scarce customer dollars |
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| The body of a nation, state, or community; the system by which a nation, state, or community is ruled. |
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| The application of scientific knowledge for practical purposes, esp. in industry; machinery and equipment developed from such scientific knowledge. |
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| Competition between two similar products -example: Coke and Pepsi |
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| Competition for substitute products |
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| Competition between two different products that satisfy the same need - example movie theaters vs. bowling alleys |
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| Competition among all business for scarce customer dollars. |
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| Strengths, Weaknesses, Opportunities, Threats - specific analysis of your own business as it compares to your competition. |
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| Social, Technological, Economic, Ecological, and Political - general awareness of the industry or service are a you operate in. |
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| Political, Economic, Social, and Technological - classic situational analysis headings, guaranteed to prompt nods of approval when used in business presentations - the term economic can be interchanged with environmental depending on the context. |
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| Analysis in which the headigns Ecological or Environmental, Legislative or Legal, and Industry Analysis are added and other variations. |
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