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| Relationship of elements in a pattern or grid. |
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| Determined by how elements are placed on a page. |
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| Elements of the design are centered or evenly divided horizontally & vertically on a page. |
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| Off-center alignment created with an odd or mismatched number of elements. |
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| Elements radiate or swirl out from a center point. |
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| The use of big & small elements, black & white text, squares, & circles. |
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| Placing elements near each other to demonstrate their relationship to each other. |
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| Repeating some aspect of the design throughout the entire layout. |
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| Negative or empty space between text &/or graphics. |
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| Visually dividing the page into thirds vertically &/or horizontally & placing the most important elements within those thirds. |
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| The spot that the eye sees when it first encounters a page. It is slightly above & to the right of the mathematical center of the page. |
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| The visual path the eye follows when looking at a printed page. |
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| Used to organize information, simulate movement, lead the eyes & enhance a design. |
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| Used to enhance a publication. |
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| Used to define size, space, & create an impact. |
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| Used to convey a "visual" sense of feel. |
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| Can be used to evoke emotion, add or detract attention, create movement, & lead the eye. |
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Definition
| Cool colors (blue, green & violet) |
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| Warm colors (red, orange & yellow) |
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| Beige, ivory, taupe, black, gray, & white. |
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| A chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications. |
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| Colors that look good together to create a more visually appealing publication. |
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| Creating Color on monitors |
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| Colors are created by mixing varying degrees of red, green & blue light. Referred to as RGB. Expressed as hexadecimals. |
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| Creating color on printers |
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Definition
| In the four-color printing process, color is created by layering cyan, magenta, yellow & black ink. |
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Definition
| The process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as close to on-screen publication as possible. |
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| The amount of the hue used. |
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